Lucinda is the Founder & Director of BPR. With more than a decade of experience working both agency and client-side, Lucinda is an award-winning comms professional with a knack for copy writing, a passion for storytelling and vast-reaching experience across a huge range of industry sectors.

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Edwina is a recent QUT Graduate with a passion for the pivotal role PR has in a company’s success. With a strong history working within the fashion industry and eCommerce arenas, Edwina has developed her proficiencies as both a PR & marketing pro through executing results-driven strategies. Oh, and she’s the least ‘Gen Z’ Gen Z you’ll ever meet.

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Lulu is a QUT student juggling her time between actress work, getting her Communications degree and working at BPR to keep all the cogs whirring for the business. With a keen interest in emerging markets, Lulu is the first to tell the team about a new TikTok trend or suggest emerging ideas for clients. So, I guess she’s the most ‘Gen Z’ Gen Z you’ll ever meet.

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Nicole is our resident social media aficionado, boasting a strong history working in the fashion, retail and hospitality arenas, with a passion for content creation and executing engagement led strategies.

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